Born out of a belief in “art for your everyday,” Poketo is an online destination for design-driven wares that take art off the gallery walls and into people’s lives.Founded by husband-and-wife team Ted Vadakan and Angie Myung, Poketo (pronounced poh-KEH-toe) got its name through Angie’s grandmother’s mispronunciation of “pocket.” Since 2003, Poketo has grown from an upstart creative enterprise known for their limited-edition vinyl artist wallets to a leading lifestyle brand that retains its indie vibe.
Over the years, Poketo has been commissioned by Nike, MTV, Weezer, Arcade Fire, SF MoMA and many more to create exclusive lines stamped with Poketo’s signature fun and functional style. Its irresistible aesthetic so captivates the imagination that, in 2010, retail giant Target took notice; Poketo curated a 52-piece collection of messenger bags, laptop cases, water bottles, umbrellas and wallets–all made with an eye for artistic detail.Poketo’s Target collection sold out nationwide, leaving 8-foot racks bare and fans clamoring for more.
To date, the shop has collaborated with over 200 international artists to produce lifestyle wares that infuse art in daily living. Poketo’s line of wallets, stationery, housewares, accessories, and apparel have appeared in New York Times Magazine, The Los Angeles Times, Real Simple, Dwell, Entertainment Weekly and more.
Today, Poketo continues to inspire. Ted and Angie have shared their expertise with guest lectures at the Parsons School of Design, Wharton School of Business, University of California San Diego, CalArts and Art Center College of Design among others. The couple have also served as guest jurors for American Illustration’s Annual 27, an annual survey of best in contemporary illustration. These gratifying acknowledgements aside, Ted and Angie stay true to their founding spirit with offbeat and engaging pop-up events and other adventures, all chronicled on the Poketo blog, Facebook and Twitter feeds.